Ask Yourself....
Am I Ready to Grow My Dental Practice?
If you still have questions, read the FAQs and watch the videos below:
- What is the EZ-MDReferrals Manager Online Software?
- What are the advantages of online software?
- What is the PREP System?
- What does the monthly membership give me?
- What if there are other dentists in my area wanting to market to physicians?
- If there are other PREP dentists, how do I make myself different?
- How many referrals should I realistically expect to get from medical doctors?
- What purpose does the FaxDrip Newsletter serve?
- How do I start?
- Is there coaching available?
- Is there a warranty or guarantee?
- What is the Physicians Marketing Handbook (PMH)?
- What is the Physician Resource Manual Binder?
1. What is the EZ-MDReferrals Manager Online Software?
EZ MDReferrals Manager online software is the long-awaited breakthrough in building and managing professional referral relationships. You already have the science on your side. Now you finally have the tools and resources to make it happen!
- Experience the robust power of a professional referrals marketing program in your own office.
- Easily create and manage a professional level referral relationship marketing program in virtually no time at all.
- Discover how easy it is to build your Physician Database and watch this secure information ‘magically’ populate fields in newsletters, faxes, Personalized Patient Reports (PPRs) and other documents to simplify the tasks of record keeping and communications with doctor’s offices
- Keep track of the communications and interactions you have with medical/dental offices with the Task Manager, and painlessly manage your marketing program to build and maintain valuable referral relationships
- Complete with easy on-screen video tutorials and help sections
2. What are the advantages of online software?
As computer speeds increase and internet bandwidth (access) increases and becomes more widely available, Web-Based or Online Software is the new trend in software applications. There are some obvious disadvantages, but with faster internet access the advantages now far outweigh them – especially for these kinds of applications.
- Smaller acquisition costs and lower maintenance costs
- Seamless software updates (no more downloads).
- Always up to date with current software versions
- No backwards compatibility issues
- Always current - automatic and ongoing updates immediately available to user
- Portability – Access your records anywhere there is an internet connection
- Multiple uses can be logged in from different locations and using the program simultaneously
- Easy training and help sections which are always updated
- Database and software located in secure offsite location with mirrored backups
- No data loss if computer crashes – doesn’t run on your computer hard drive
- System and server based backups protect data
- Data easily and completely protected with state-of-the-art security measures
- Works independent of operating system – compatible with all computer types
- Integrates well with other web-based applications
3. What is the PREP System?
PREP: Physician Referral and Education Program
The PREP Marketing System is a comprehensive one-of-a-kind, A-Z marketing system for building a bridge between the dental and medical specialties. Its goal is to help progressive, enterprising, and ambitious dentists establish quality professional referral relationships with selected physicians in their community and to help nurture those relationships in a mutually satisfying way.
Its primary purpose is not to get referrals, although that should be the desired and natural outcome of the process in its entirety. The primary purpose is to position a dentist in the marketplace as a knowledgeable and trustworthy professional referral partner that can and will help other health professionals solve problems associated with chronic oral infections, sleep apnea, and TMJ and headaches.
MDReferrals believes that there is a natural convergence of marketplace forces and trends that will benefit dentistry. They provide the astute dentist who wants to distinguish and differentiate themselves in their community with a brilliant opportunity to position themselves and to provide a great service – to literally save lives! Differentiating oneself sufficiently so that the prospective patient and referring physician chooses you over any other option available to them, is one of the grand secrets to business success in this endeavor, as it is in any business!
The purpose of PREP is to provide a marketing philosophy along with the marketing tools and technology to build a bridge between the dentist and the physician and to help sustain it fruitfully over time.
The PREP Marketing System provides you the dentist with pre-assembled and customized tools and materials with which you can begin the process of Physician Referrals. It uses all of the strategies and steps outlined in the Physicians Marketing Handbook.
In our information age, the business sales or opportunity funnel is a complex but predictable process of ‘dripping’ on potential prospects, patients, and potential physician referral sources. The PREP Marketing System utilizes this marketing philosophy and has adapted it to create a unique proprietary marketing technology to help dentists build and maintain referral networks with other health professionals. It utilizes both a “front door” and a “back door” approach to building professional referral relationships, and in position and differentiating a dentist in the marketplace. It respectfully presents the science, unobtrusive positions your practice, and quietly reminds physicians that they have a knowledgeable partner in you, and that you can help them with their patients.
The PREP Marketing System comes in three separate modules with each separate module representing a different subject or referral area. These modules can be purchased together, individually, or in any combination.
4. What does the monthly membership give me?
- Access to the EZ-MDReferrals Manager Online Software with free updates and upgrades
- The latest files, resources and training materials to help you and your staff manage your efforts better
- Pre-built PowerPoint presentations ready for professional, lay-public, and patient audiences
- The Faxdrip program which offers researched, pre-written newsletters that go out to 20 of your selected physicians once a month that are customized with your information and are personally addressed to each physician in your list. We handle the faxing, all you do is choose what newsletter you want to fax out and click "send fax" in the EZ-MDReferrals Manager online software and we handle the rest! See Sample of the FaxDrip Newsletter
- Periodic e-newsletters, tips sheets and marketing materials along with the constantly updated research downloads and notices.
5. What if there are other dentists in my area wanting to market to physicians?
Because we live in a free-market economy we can’t constrain or prohibit other dentists from wanting to work with physicians. It is possible that you may discover that other dentists have figured out the same idea, and that they also want referrals from physicians. It is important to remember that there are more than enough patients to go around. All you should realistically expect is to have one, two, maybe three (or more?) physicians sending you a few patients every now and then. When you start out, your first goal is for one. Then two! The point of the entire process is to position yourself as a knowledgeable professional who can help them. Those that do this best, and have a bit of charisma and personality to what they offer, will have the advantage.
6. If there are other PREP dentists, how do I make myself different?
MDReferrals has developed multiple styles, combinations, and formats for its materials. While the content is largely the same, its look and feel can be made different. Your logo, photo, and biographical sketch are obviously unique to you. How you go about implementing this program and how you interact with physicians will make you different. When you order your materials, you will have the option of selecting the color scheme, layout, and design that fits your desires and personality.
7. How many referrals should I realistically expect to get from medical doctors?
It is not possible to answer this answer since everybody has a different expectation of what is realistic! The main point here is that while getting referrals is wonderful, the goal is to position yourself in the marketplace. There is a specific and proven strategy to accomplish this as outlined in The Physicians Marketing Handbook. Because your goal is to be included in the referral networks of your chosen physicians, you must realize it takes a certain amount of time for this to happen, if it will happen at all. Be flexible with the process and be ready to add or change your list. Getting referrals is a calculated process, not an event.
8. What purpose does the FaxDrip Newsletter serve?
See Sample of the FaxDrip Newsletter
The FaxDrip newsletter is at the heart of the ongoing communication process that keeps you literally “in touch” with your target medical offices. These newsletters are research and science oriented and arrive personalized to the recipient physician. The regular “drip” is non-solicitive and appears in their office fax machine. Because it doesn’t have an envelope, it has a “bill-board” effect. It’s real purpose isn’t to be studied - it is to be seen! It is another way we have of regularly reminding the recipient that we are still around, that we are knowledgeable, and that we can help them.
The Faxdrip newsletters go out to 20 of your selected physicians once a month that are customized with your information and are personally addressed to each physician in your list. We handle the faxing - all you do is choose what newsletter you want to fax out and click "Send Fax" in the EZ-MDReferrals Manager online software and we handle the rest!
9. How do I start?
The Getting Started Checklists & PREP Coach located on the member’s site, will guide you through the list of tasks to accomplish as you implement this program. Many dentists and team members believe that they have to understand the entire program and the philosophies involved before they start to do anything. This is a dangerous delay of time. Some of the initial steps are rather perfunctory and don’t require a deep understanding to accomplish. (Example: Photograph, Bio, and Logo submittal, make a list of physicians, etc.).
10. Is there coaching available?
MDReferrals has prepared a series of short PREP-Coach© sessions and other resources which will help the dentist and dental team to understand better what you should be doing as you begin this journey. These resources will be provided on a CD-ROM sent to you shortly after your sign up, and they will be available as a download on the web site. MDReferrals has identified a few coaching programs around the country that excel at coaching dental offices and their hygiene departments. If you want information on these programs, give us a call at (509) 735-9444.
11. Is there a warranty or guarantee?
Yes - we warranty our products to be free of defects in printing and workmanship and will replace any materials or resources found to be defective with same or similar materials. Likewise if any materials become damaged in shipping or through acts not in your control, we will replace these materials. If after receiving your completed and personalized materials, and within 45 days from receipt, you return all materials complete, postage paid and in original condition (where non-personalized portions can be restocked and used elsewhere), you will receive a full refund minus a 10% restocking fee and minus a 15% fee for personalized and non-reusable printed materials. [Be reminded that by the time you receive your materials and resources, you will have provided exactly what you want printed, and will have approved all necessary steps of the process along the way. Since we can’t guarantee against situations and circumstances we can’t control (such as “changed my mind”, inaction, procrastination, lost interest, cold feet, lack of vision, and poor leadership), there is no guarantee after you have begun the program or have materials committed to use. In other words, we can’t guarantee you against your own poor performance. MDReferrals’ agreement is to provide the materials and tools we believe are helpful in your effort to market to physicians, but it is up to the dentist and dental office to execute and to perform, and to shoulder the consequences for not so doing.]
12. What is the Physicians Marketing Handbook (PMH)?
This is your complete guide to building professional referral relationships with physicians or other health professionals. This 200+ page book comes complete with an audio book for easy listening in the car. There are also two additional supplements included, one for Dental Sleep Medicine – Sleep Apnea, and the second for TMJ – Headaches.
13. What is the Physician Resource Manual Binder?
You don’t want to show up at a physician’s office and drop off a business card, then expect them to refer to you. You have a few seconds of their time to make a great impression and to leave something for them to remember you by. Enter the Physician Resource Manual Binder. It’s a professionally customized binder chocked full with 230 pages of articles, information, research and bibliographies on the Oral-Systemic Connection, TMD/Headaches or Dental Sleep Medicine/Sleep Apnea. Plus, each binder has 20 full color customized referral forms included! [NOTE: The Physician Resource Manual binder comes only with the PREP Premium Package.]